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Developing a Cyber Monday Digital Marketing Strategy

For years, Black Friday has been considered the biggest day for American shoppers as they stock up on gifts for the holiday season. But this hallowed day is increasingly ceding importance to the following Monday: Cyber Monday. As more businesses look to replace foot traffic with web traffic, they must simultaneously shift their marketing tactics. In particular, digital marketing strategy for small businesses is an often-overlooked endeavor that could help your company improve its sales for Cyber Monday and the rest of the year. Having a Cyber Monday digital marketing strategy in place will have you prepared for the season ahead.

Why should a small business, or any business, consider beefing up its Cyber Monday digital marketing strategy? As evidenced by sales figures from Cyber Monday and e-commerce in general, there is a lot of money to be made. According to statistics from Adobe Digital Insights, U.S. consumers spent around $3.45 billion on Cyber Monday 2016, with online retailers like Amazon calling it their biggest single-day sales ever. Year after year, Cyber Monday earnings continue to grow as competition among e-commerce businesses ramps up.

Where to start with a Cyber Monday digital marketing

With so much at stake, businesses should look for a way to promote themselves as part of what is still the biggest weekend of the busiest time of year. But the world of e-commerce plays by a different set of rules than some marketing professionals may be used to. To take advantage of new consumer shopping habits, small businesses need to bulk up their Cyber Monday digital marketing strategy quickly.

The good news is that the core components of any small business digital marketing strategy are inexpensive and probably already being used in your company. Hubspot recommends that every business have at least:

• A website and blog.
• A tool for creating email campaigns.
• Social media accounts.
• Software for tracking marketing performance.

It’s not just about setting up each of these things – a successful digital marketing campaign involves constantly tweaking these tools based on your business’s target audience. With some research, updating and patience, any small business can grow its online presence to attract new customers and keep them coming back for more.

Every digital marketing campaign is a process of constant evolution, and there is no shortage of tasks to check off the list of website updates and strategy plans to create. But if you’re starting from scratch, these may be some of the most important digital marketing concepts to get familiar with:

• Search engine optimization (SEO): One of the primary ways people find products and services online is through a search engine. SEO involves a number of website tweaks that make it as easy as possible for customers to find your business on search engines like Google, Yahoo and Bing.
• Email marketing: Keeping customers informed on the latest news from your company or within your industry through an email newsletter can be a great way to boost web traffic and sales.
• Social media: Maintaining a presence on popular social networks allows you to engage directly with your audience while promoting your company.

To get your business ready for liftoff on Cyber Monday or any other day of the year, talk with QuickBridge to ensure you have the capital to launch – and maintain – your next campaign.

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